IT’S TIME FOR MUSIC TO BECOME THE VOICE OF CHANGE AGAIN!
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The Loudest Strings explores the invisible creative space between two guitar players from different worlds meeting for the first time and embarking on a shared journey through a city, its people, and each other's stories. As something begins to change, trust, curiosity, and human connection are born.
Every episode follows two guitar players as they step away from the stage and into each other's worlds. Conversations unfold naturally. Memories surface. New encounters challenge assumptions. A city becomes an active participant in the story. As their perspectives shift and their connection deepens, the artists return to the stage; the performance has acquired an entirely new meaning. Music is no longer the subject of the episode—it is its emotional resolution.
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In an era dominated by remote collaboration, algorithm-driven discovery and increasingly fragmented audiences, authentic human encounters have become both rare and valuable. The Loudest Strings celebrates presence, listening and artistic curiosity—qualities that resonate far beyond music and speak directly to contemporary audiences looking for genuine emotional experiences.
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Every episode follows the same dramatic arc:
TRIGGER — We open moments before a performance that the audience is not yet allowed to see.
INTIMATE SPACE — Away from the spotlight, the artists connect through stories, improvisation, vulnerability, and shared influences.
LIVING SPACE — Together they experience the city through meaningful encounters. Every location is chosen because it transforms the relationship, never simply because it looks beautiful.
PERFORMANCE — We return to the opening moment. The final performance now carries the emotional weight of everything the audience has witnessed.
The Team
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Roger Leao - Creator
Roger is a Multi-Grammy nominated, MTv Hymn of the year, Cannes, One Show, Clio & Lia awarded Music Producer. In advertising industry, he worked with some of the worlds most important bands and agencies, while in the music industry his productions reached more than 200.000.000 plays both on Spotify as on Youtube.
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Joao Papa - co-Creator/Director
Joao papa has been directing films, tv commercials, and music videos since 2010. For his work with Brazilian pop star Anitta, he received a “Best Video Clip” award, and their work together sums up almost a billion views on YouTube.
His advertising works won every major award including a few Cannes lions statues. -
Joao Wainer - Director
João Wainer is a Brazilian filmmaker, photographer, and journalist whose work centers on social justice narratives. Over a three-decade career, he has helped reshape visual journalism in Brazil through documentaries like JUNHO – The Month That Shook Brazil and PIXO, as well as music videos, scripted films for Netflix, and series for HBO, Globonews, UFC Fight Pass, and Spotify. His work has earned many accolades, including the first American VMA ever awarded to a Brazilian director, in 2023.
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Alexandre Romano - Art Director
As Head of Design at TV Globo for 25 years, Alexandre has been instrumental in redefining the network's visual identity.
Romano's leadership contributed to Globo's widespread recognition, but his influence extends beyond his role at Globo. He is a prominent figure in the Brazilian creative community, and his work has become a benchmark for excellence, setting new standards for audiovisual art direction in Brazil.
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Yvette Young - co-Writer
Described as one of the contemporary guitarists taking the instrument to the next level, Yvette Young is the guitarist and writer for the band Covet. She grew up classically trained in piano and violin and taught herself guitar while in the hospital. She became a Fine Artist before transitioning to a full-time musician, and achieved massive success with both critics and the public. Due to her own personal experiences, she is a huge advocate for music as a source of therapy and as a way to build self esteem and find a voice.”
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Vernon Reid - co-Writer
Vernon is the guitarrist, founder and primary songwriter of the rock band Living Colour. In 1985, Reid co-founded the Black Rock Coalition with journalist Greg Tate and producer Konda Mason. Reid was named No. 66 on Rolling Stone magazine's Greatest Guitarists of All Time list.
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Lee Ranaldo - co-Producer
Number 33 on Rolling Stones "Greatest Guitarists of All Time" list, Lee Ranaldo, co-Founder and guitar player from Sonic Youth, reached fame during the everlasting 80’s and 90’s. Lee is also a painter and writer with several published works. He has influenced generations of rock, indie and shoegaze artists.