We need music to be a voice of change again!

  • In each episode, two iconic guitar players—an established icon and a young player—will meet. We will follow them through personal conversations, iconic places, never-before-seen footage, and unique musical experiences.

    As our guests interact with each other, they will explore the social issues that have both hurt and defined them. The life experiences of these influential players and political forces of change are openly and unapologetically discussed to provide the viewer with a unique perspective.

    Guitar players, raised by the rebels of old, are now aligning their opinions and experiences on the important matters of our days. A chance to bring together the great minds of our time, leading to unexpected yet crucial conclusions and insights about their music and its importance in our world.

  • “Guitars are back, baby!” is the title of a September 2020 New York Times article on the new guitar era we were living in.

    They only grew stronger since then!

    Mainstream artists are, once again, counting with guitars to compose, layer and lead chart topping hits as well as to represent their public persona. TV is showing guitars on the limelight as they haven’t for decades, in the same way as artists as Harry Styles and Olivia Rodrigo are proudly carrying their instrument as they tackle issues forbidden to their “Top of the Charts” predecessors.

    The latest generations of politically active artists such as Gary Clark Jr., Phoebe Bridgers and Gabriella Wilson can’t - in one way or another - be disconnected from their instruments as even hip hop artists as Post Malone and Ren Gill have helped turn guitars into status symbols.

  • Our guests will introduce themselves, allowing viewers to gradually understand who they are and what they stand for. Onscreen, they will be portrayed as real people with insecurities, random thoughts, and quirks.

    As we bring our guests together, we will guide viewers through fascinating facts about their stories, guitars, and music, connecting us directly with those places and moments in time. Each episode will feature 3 to 5 locations, all in the same city, depending on the guests and the stories. The formal structure of the show comprises:

    A "personal" location, which could be their homes, boats, or any place of personal significance to the guests.
    A "public" location, where they walk on the streets, interact with real people, unscripted.
    Finally, a "music" location, such as a studio, a theater, or even the subway. This is where the guest and our host will play together, record, create music on camera, or simply reinterpret relevant songs.

The Team

  • Roger Leao - Creator

    Roger is a Multi-Grammy nominated, MTv Hymn of the year, Cannes, One Show, Clio & Lia awarded Music Producer. In advertising industry, he worked with some of the worlds most important bands and agencies, while in the music industry his productions reached more than 200.000.000 plays both on Spotify as on Youtube.

  • Joao Papa - co-Creator/Director

    Joao papa has been directing films, tv commercials, and music videos since 2010. For his work with Brazilian pop star Anitta, he received a “Best Video Clip” award, and their work together sums up almost a billion views on YouTube.
    His advertising works won every major award including a few Cannes lions statues.

  • Joao Wainer - Director

    João Wainer is a Brazilian filmmaker, photographer, and journalist whose work centers on social justice narratives. Over a three-decade career, he has helped reshape visual journalism in Brazil through documentaries like JUNHO – The Month That Shook Brazil and PIXO, as well as music videos, scripted films for Netflix, and series for HBO, Globonews, UFC Fight Pass, and Spotify. His work has earned many accolades, including the first American VMA ever awarded to a Brazilian director, in 2023.

  • Yvette Young - co-Writer

    Described as one of the contemporary guitarists taking the instrument to the next level, Yvette Young is the guitarist and writer for the band Covet. She grew up classically trained in piano and violin and taught herself guitar while in the hospital. She became a Fine Artist before transitioning to a full-time musician, and achieved massive success with both critics and the public. Due to her own personal experiences, she is a huge advocate for music as a source of therapy and as a way to build self esteem and find a voice.”

  • Vernon Reid - co-Writer

    Vernon is the guitarrist, founder and primary songwriter of the rock band Living Colour. In 1985, Reid co-founded the Black Rock Coalition with journalist Greg Tate and producer Konda Mason. Reid was named No. 66 on Rolling Stone magazine's Greatest Guitarists of All Time list.

  • Lee Ranaldo - co-Producer

    Number 33 on Rolling Stones "Greatest Guitarists of All Time" list, Lee Ranaldo, co-Founder and guitar player from Sonic Youth, reached fame during the everlasting 80’s and 90’s. Lee is also a painter and writer with several published works. He has influenced generations of rock, indie and shoegaze artists.